Feeling Cool, Looking Hot
Local boutiques showcase the season’s best and brightest styles
By Sheila Mendes-Coleman 05/08/2014
This summer promises to be a season of cool and white-hot simplicity. The emphasis is on clean lines, versatility and lightweight fabrics that provide ease of movement during hot summer days, yet can still be appropriate wear for nights on the town.
Figure-flattering swimsuits for every shape and budget are widely available now, as more designers have become cognizant of the importance of offering stylish, affordable designs for women of diverse body types.
As the temperatures rise and spring creeps closer to the sunny days of summer, many of Pasadena’s boutiques and shops plan to entice customers with special sales and a variety of new designs sure to please. While the steepest discounts are often to be had at the close of the season, the advent of summer is usually the best time to shop for the best variety of styles, designers and sizes.
Mid-summer offerings can be limited as merchandise is depleted by various sales and holiday-weekend crowds.
35 N. Fair Oaks Ave., Pasadena
Purveyors of style, Anthropologie leads the way in trend-setting fashions.
Visual Manager Samantha Davis said this summer’s hottest looks are an amazing medley of choices. “Palazzo pants are in this season, as are maxi-dresses. But this year, the trend has shifted to offering a variety of prints and fabrics,” Davis said. “Printed solids and blousy tops are still popular, as are crop-tops, with the emphasis on bold colors, such as hot-peach and blood-red orange.”
Lightweight linen has made a comeback and it is versatility from day to evening wear makes it a desirable closet staple for the fashion savvy. What’s not hot are thick, bulky fabrics and pale colors, with the exceptions being the always-popular and in-style white, and the now trending popularity of mint-green.
54 S. DeLacey Ave., Pasadena
As the name implies, Il Teatro sits on the cutting edge of style with dramatic flair. Superb customer service and an eye for the latest designs are what set this boutique apart.
“Maxi-dresses are definitely still popular” said Associate Manager Jessica Yamamoto. “But now we’re seeing them with interesting cut-outs. Long skirts or high-waisted pom-pom shorts can be paired with crop-tops, and geometric prints are also a big-seller for us.”
Although Il Teatro doesn’t carry bathing suits, Jessica has seen a spike in bathing suit cover-up sales, which the story does carry.
“In addition to the other cover-ups we sell, long lace cardigan cover-ups are a customer-favorite,” she said.
Macy’s Department Store
401 S. Lake Ave., Pasadena
A venerable institution that’s consistently offered stylish designs at affordable prices Macy’s is one of the few remaining full-service family department stores able to keep pace with current lifestyle and fashion trends.
Customers rave about the personal service and attention to detail that lends itself to small, intimate boutiques, rather than big-box department stores. Knowledgeable and discreet sales associates are available to assist customers who prefer a higher level of service.
“Maxi-dresses are still selling big in a variety of bright, bold colors, and bottoms are flowing and loose,” said Sales Associate Ani Khatchadourian. “But fuchsia, blues — and now charcoal and gray — are also hot colors at Macy’s. We have everything in store for all types of customers. Come and see; there are sales just about every weekend!” Although Macy’s does not have a plus-size department for women above size 18, there is an extensive selection of swimsuits and cover-ups for women size 18 and below.
8 E. Holly St., Pasadena
Owner Faith Gabriel loves the current maxi-dress craze, but she adds that “in my store, we’re seeing them in nautical themes; blue’s, white’s and even polka dots.” Sailubju’s eye-catching feminine designs have just enough edge to be daring, yet still offer the classic silhouette’s and sophisticated tailoring for today’s modern woman. Dynamic and bold dresses, pants and tops in a vivid variety of summer colors that are comfortable yet flattering are a recurring theme in this stylish shop.
32 E. Colorado Blvd., Pasadena
With a variety of clothing and styles for all women, fuller-figured included, Fresh Produce has become a fashion favorite for sophisticates who refuse to let size define their style quotient.
“What we’re seeing are lots of designs in mint-green, indigo and white,” said Cristy Guerra, sales associate. “Lots of embroidered tops, linen and cotton — a good portion of our merchandise is made with cotton, and 80 percent of our clothes are US made.”
Although Fresh Produce’s Web site does boast of its plus-size selection, be sure to check availability before you go. The selection of plus-size fashions fluctuates according to season and demand.