Links to success
Pasadena-owned Dog Haus announces plans for nationwide chain
By Carl Kozlowski 06/12/2013
Building on the rapid success of their three initial locations in Pasadena and Alhambra, the owners of Dog Haus have announced ambitious plans to sell franchises in 37 states.
The move comes after a year in which CNN named them one of their Top 5 Places To Eat A Hot Dog In The USA, and in which the LA Weekly named their signature Haus Dog called Sooo Cali — featuring arugula, diced tomato, crispy fried onions, spicy basil aioli, and avocado — one of the newspaper’s Top 100 Dishes in 2012.
The expansion was announced as the chain’s owners — Hagop Giragossian, Quasim Riaz and Andre Vener — were receiving their franchise disclosure document, which enables them to sell franchises across California and 36 other states. While they have received information requests from around the country, Vener said that the initial expansion will likely take place across California, in addition to Utah and Colorado.
“I think why it is doing well is the culture and vibe of the Dog Haus is one people enjoy going to,” said Vener. “All of our ingredients are fresh and we hand-make fries daily. People can make their own topping combinations, so that’s pretty popular, and one of the biggest reasons is there’s so many burger joints out there that are very popular, but a niche for gourmet sausage remains unfilled. There’s Der Weinerschnitzel and Nathan’s, but we’re not in that market. We feel there’s a void in the market on that and we’ll go after the niche because of that.”